Silicon Road

Electronics trade-in and repair website for Silicon Road, a family-run tech business in Aberkenfig, Bridgend. Founded by Callum Hawker, they buy used phones, laptops, tablets, and games consoles in any condition for instant bank transfer payment, offer same-day device repairs with warranty, and provide GDPR-compliant bulk IT asset disposal for businesses and public sector organisations across South Wales.

The challenge was to build a conversion-focused website that drives tech trade-in quotes, communicates instant payment and any-condition acceptance, establishes credibility for the business trade-in service with GDPR compliance messaging, and captures local search traffic across the Bridgend area.

Developed a modern, trust-building website with a 7-step trade-in quote wizard, dedicated business/bulk trade-in page with GDPR compliance and data destruction certificates, same-day repair service page with warranty information, 5 location-specific landing pages, WhatsApp contact integration, and comprehensive local SEO.