Case study: rebuilding Jack It Up Computer Repairs for local search.

Jack It Up Computer Repairs is a Neath business with the problem almost every good local firm shares: excellent work, loyal customers, strong word of mouth, and a digital presence that did none of it justice. This case study walks through what we actually built for them and why each decision was made, because the reasoning transfers to any local service business competing against bigger names, and because the finished site is live in our portfolio where you can judge every claim yourself.

The starting problem: invisible where it mattered

Computer repair is a classic "near me" trade. When a laptop dies, people search "computer repairs near me" or "laptop repair" plus their town, in a hurry, on their phone, and they call whoever looks credible in the first few results. Jack It Up's reputation lived entirely offline: the searches were happening every day across Neath and the surrounding towns, and the business simply was not in the running for them. That is not a marketing problem so much as an infrastructure one, and it is the same gap we see across most local trades.

Why we built it on Next.js

We build every site on Next.js, and this project shows the reasoning at its clearest. A "near me" searcher is mobile, impatient and often on poor signal; pre-built pages served from a CDN arrive instantly in exactly that situation. The framework also gives us clean control of the things local rankings feed on: proper LocalBusiness schema describing the business, its services and its area, fast Core Web Vitals, and a page structure we design around searches rather than around a theme's assumptions. Our plain-English explainer on why we build on Next.js covers the general case; Jack It Up is that case made concrete.

Pages built around the searches, not the org chart

The site's structure follows how customers actually look for help. Core services each get a proper page describing the repair, rather than one "services" list trying to rank for everything at once. Coverage pages target the towns the business genuinely serves, so someone searching from the next town over finds a page that speaks to them rather than a generic homepage. This is the same pattern we teach in our local SEO guide for South Wales businesses, applied end to end on a real build.

The bravest decision: prices on the website

The change that felt riskiest to a trade used to quoting by phone was publishing transparent pricing for common repairs. The logic: price-anxious customers do not call, they keep searching, so hiding prices filters out exactly the people you most need to reassure. Publishing them does the reassurance while the customer is still on the page. It is the same philosophy behind our own published pricing, and we practise it because we have watched it work: clarity converts strangers into enquiries in a way "call for a quote" never has.

A local business rarely loses to a better competitor. It loses to a more visible one, and visibility is a build decision.

What this case study honestly shows

We are deliberately not decorating this page with percentage claims. What the project demonstrates is checkable instead: a local trade that was absent from its own town's searches now has a fast, structured, schema-complete site built specifically for them, with transparent prices and pages for every service and area it covers. Visit it, tap around it on your phone, time how fast it loads. That is the standard we build to at every tier, and the same thinking now runs through builds like Central Cabs and KGB Gym a few miles away, each shaped around its own trade's searches.

The same structure-first approach is what our SEO and performance service applies to every build, and it transfers to any local business whose customers search by service and town.

The transferable playbook

Strip the specifics and the Jack It Up playbook is four moves any local business can copy: be fast on mobile because that is where urgent customers are; give every service and every genuine coverage town its own page; mark the business up with schema so Google understands exactly what and where you are; and publish the information customers are deciding on, prices included, instead of gatekeeping it behind a phone call.

If your business is the best-kept secret in its town, that is the fixable version of the problem. Our web design service builds this playbook in from the start, prices are published from £675 +VAT, and the first conversation with Jack is free and without obligation.